97 per cent of your tooth enamel is made up of a mineral called hydroxylapatite. Most toothpastes don't contain it. Tooth powder can – in a form that's very similar to your natural tooth structure.

This isn't a marketing message. This is chemistry.

Tooth powder is a dry form of oral care – no water, no binders, no carrier substances that make a tube a tube in the first place. What's left are the active ingredients themselves: minerals, natural cleansing particles, essential oils. Sometimes probiotics. Sometimes plant-based enzymes.

Conventional toothpaste is about 80 per cent water, thickeners and stabilisers. The remaining 20 per cent is what actually works. Tooth powder flips this ratio on its head.

What's in high-quality tooth powder

The difference starts with the ingredient list. Good tooth powder has a short one – and no substances that require a second read.

Hydroxylapatite is the ingredient that sets tooth powder apart from most toothpastes. It's the same mineral that makes up your tooth enamel. In modern oral care products, it's valued for its ability to support natural remineralisation of tooth enamel – and to contribute to a naturally brighter appearance of your teeth. Fluoride works differently – and many people are looking for an alternative. Tooth powder with hydroxylapatite is one.

Xylitol – a natural sugar alcohol. It's not fermentable and helps keep the environment in your mouth less acidic. A condition that tooth enamel likes.

Sodium Cocoyl Glutamate – a mild, plant-based foaming agent from the coconut fruit. It cleanses gently and is considerably more tolerable than conventional surfactants.

Some formulations go further. Oral probiotics – such as Lactobacillus plantarum HEAL19 – address your oral microbiome directly. Your mouth is home to over 700 different bacterial species. The idea isn't to kill them all, but to support balance. Plant-based enzymes like Bromelain and Papain dissolve the protein-rich pellicle from the tooth surface – that's the organic layer where discolouration sticks.

How to use tooth powder

Application takes a brief moment of adjustment – after that it's just as straightforward as toothpaste.

A pea-sized amount of powder onto your dry toothbrush. Brush first, then dampen slightly in between. The powder forms a fine, creamy foam. Rinse after two minutes – or let it work for a few minutes longer so that hydroxylapatite can do its job properly.

A 100 g refill lasts – depending on how often you brush – around 4 months.

Who tooth powder is made for

For anyone who wants to know what they're putting in their mouth twice a day.

Especially for people with sensitive teeth or sensitive gums – because of the low abrasivity and mild surfactant. For parents who don't want to give their children ingredients they can't make sense of themselves. For anyone looking for fluoride-free oral care that's still scientifically sound.

Not all tooth powders are equal. What matters: genuine active ingredients instead of filler substances, an INCI list you can actually read, and a manufacturer who can explain their formulation.

Most people brush their teeth twice a day without thinking much about it. That's fine. But if you're already taking that moment every day – why not use something that really does something?

Tooth powder isn't a new invention. It's simply a clearer form of oral care.

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