Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how your personal data is handled when you use our website. Personal data in this context means all data by which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is wb daily care GmbH, Joachim Ringelnatz Weg, 10, 14532 Stahnsdorf, Germany, Tel.: +49 (0) 3329 4334991, email: info@dentafari.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 If you use our website merely for informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect such data as your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us in order to display the website to you:

Our website visited
Date and time at the moment of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used (where applicable: in anonymised form)

The processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to review the server log files retrospectively should concrete indications point to unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string "https://" and the padlock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

In the event of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out in order to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

3.3 Shopify

We use a content delivery network of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data may also be transmitted to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

In the event of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing is carried out pursuant to Art. 6(1)(b) GDPR either for the performance of the contract, pursuant to Art. 6(1)(a) GDPR in the case of consent having been given, or pursuant to Art. 6(1)(f) GDPR in order to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance, or so that you can exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be restricted if cookies are not accepted.

5) Contact

5.1 Shopify Inbox

This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

The processing of personal data transmitted via the chat is carried out either pursuant to Art. 6(1)(b) GDPR, because it is necessary for the initiation or performance of a contract, or pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the effective support of our site visitors.
Your data transmitted in this way will be deleted, subject to conflicting statutory retention periods, once the matter concerned has been conclusively clarified.

In addition, for the purpose of creating pseudonymised usage profiles, further information may be collected and evaluated with the aid of cookies; however, this information does not serve to identify you personally and is not merged with other data sets. Insofar as this information contains a reference to a person, the processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation purposes.

The setting of cookies can be prevented by means of appropriate browser settings. In this case, however, the functionality of our website may be restricted.
You can object towards us at any time, with effect for the future, to the collection and storage of data for the purpose of creating a pseudonymised usage profile.

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

In the event of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 Klaviyo

For review reminders we use the services of the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Exclusively on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your email address and, where applicable, further customer data to the provider so that it can contact you with a review reminder by email.

You can revoke your consent at any time with effect for the future, either towards us or towards the provider.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

5.3 WhatsApp Business

You have the option of contacting us via the messaging service WhatsApp of WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. For this purpose we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (for example an order placed), we store and use the mobile phone number you use with WhatsApp as well as – if provided – your first and last name pursuant to Art. 6(1)(b) GDPR in order to process and answer your request. On the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) in order to be able to assign your enquiry to a specific transaction.

If you use our WhatsApp contact for general enquiries (for example about the range of services, about availability or about our website), we store and use the mobile phone number you use with WhatsApp as well as – if provided – your first and last name pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient and prompt provision of the desired information.

Your data is always used solely to answer your request via WhatsApp. It is not passed on to third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transmits telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account we use a mobile device in whose address book only the WhatsApp contact details of those users are stored who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented, pursuant to Art. 6(1)(a) GDPR, to the transmission of their WhatsApp telephone number from the address books of their chat contacts when first using the app on their device by accepting the WhatsApp terms of use. The transmission of data of such users who do not use WhatsApp and/or have not contacted us via WhatsApp is thereby excluded.

For the purpose and scope of the data collection and the further processing and use of the data by WhatsApp, as well as your rights in this respect and the settings options for protecting your privacy, please refer to WhatsApp's privacy information: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

In the course of the processing operations mentioned above, data may be transferred to servers of Meta Platforms Inc. in the USA.

5.4 When you contact us (e.g. via the contact form or by email), personal data is processed – exclusively for the purpose of dealing with and answering your request and only to the extent necessary for this.

The legal basis for the processing of this data is our legitimate interest in answering your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.

5.5 - Klaviyo

For sending transactional emails, i.e. event-related messages that are triggered by a specific user interaction (such as conclusion of a contract, registration or password reset), we use this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email communication, we pass on the data you provide when carrying out such a user action to this provider pursuant to Art. 6(1)(f) GDPR so that it can handle the sending of emails on our behalf.

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

6) Data processing when opening a customer account

Pursuant to Art. 6(1)(b) GDPR, personal data continues to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. You can find out which data is required for opening an account from the input mask of the relevant form on our website.

Your customer account can be deleted at any time and this can be done by sending a message to the above-mentioned address of the controller. After your customer account has been deleted, your data will be erased, provided that all contracts concluded through it have been fully performed, that no statutory retention periods conflict with this and that we no longer have a legitimate interest in continued storage.

7) Use of customer data for direct marketing

7.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to be able to address you personally. For sending the newsletter we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receiving the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. In this context we store the IP address assigned by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when you subscribe to the newsletter is used strictly for the purpose for which it was collected.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the outset. After you have unsubscribed, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further use your email address for advertising purposes beyond this in a manner permitted by law and about which we inform you in this declaration.

After you have unsubscribed from the newsletter, your email address may be stored in a so-called blocklist and compared from there with the recipient lists of future newsletters in order to technically prevent newsletters requiring consent from being sent to you again. This processing is carried out on the basis of our legitimate interest in avoiding unwanted advertising mailings pursuant to Art. 6(1)(f) GDPR.

7.2 Sending of the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services from our range that are similar to those already purchased. Pursuant to Section 7(3) of the German Act against Unfair Competition (UWG), we do not need to obtain separate consent from you for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct marketing pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a notification to the controller named at the outset. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 Klaviyo

Our email newsletters and other promotional email communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provide upon registration to this provider pursuant to Art. 6(1)(f) GDPR so that it can handle the sending of emails on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical evaluation of the success of email campaigns by means of web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In this process, device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.

You can revoke your consent to email tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

7.4 Product availability notification by email

For items that are temporarily unavailable, you can register to receive email notifications of product availability. In this case we will send you a single message by email about the availability of the item you have selected in each case. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used in order to be able to address you personally. For sending the emails we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent in this respect by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. In this context we store the IP address assigned by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when you register for our email notification service for product availability is used strictly for the purpose for which it was collected.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named at the outset. After you have unsubscribed, your email address will be deleted immediately from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner permitted by law and about which we inform you in this declaration.

7.5 Shopping basket reminders by email

If you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping basket.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used in order to be able to address you personally. For sending the emails we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent in this respect by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR for the sending of a shopping basket reminder. In this context we store the IP address assigned by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when you register for our email notification service is used strictly for the purpose for which it was collected.

You can unsubscribe from the shopping basket reminders at any time by sending a corresponding message to the controller named at the outset. After you have unsubscribed, your email address will be deleted immediately from the distribution list set up by us for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner permitted by law and about which we inform you in this declaration.

8) Data processing for order fulfilment

8.1 Insofar as this is necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6(1)(b) GDPR.

Insofar as we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you transmitted when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. In this context, your contact data is used strictly for the purpose of notifications about updates owed by us and is processed by us for this purpose only to the extent necessary for the respective information.

8.2 Disclosure of personal data to shipping service providers

- DHL

As a transport service provider we use the following provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider pursuant to Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of arranging a delivery date or for the delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery we only pass on the name of the recipient and the delivery address to the provider pursuant to Art. 6(1)(b) GDPR. The data is only passed on to the extent that this is necessary for the delivery of the goods. In this case, prior arrangement of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future towards the controller designated above or towards the provider.

8.3 - Anthropic Claude

For the provision of our services we use software with artificial intelligence of the following provider: Anthropic Ireland Limited, 6th Floor, South Bank House, Barrow Street, Dublin 4, D04 TR29, Ireland

Information provided by you within the scope of a contractual relationship may be fed into the provider's software in order to organise, analyse, aggregate, modify, evaluate or process it for the provision of our service.

Information may also be transmitted to: Anthropic PBC, USA

The collection and further processing of this information is carried out strictly for the purpose of performing the contract. Processing for the purposes of training and further developing the provider's AI language models is expressly prevented.

Insofar as personal data is also the subject of the processing, this is carried out on the basis of our legitimate interest in the efficient design of our services and the optimal use of existing resources and technologies pursuant to Art. 6(1)(f) GDPR.

For our part, we have concluded a data processing agreement with the provider which ensures the protection of personal data processed via the provider and prohibits unauthorised disclosure to third parties.

For the transfer of data to the USA, the provider relies on the standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
- OpenAI

For the provision of our services we use software with artificial intelligence of the following provider: OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland

8.4 Use of payment service providers (payment services)

- Apple Pay

If you decide in favour of the payment method "Apple Pay" of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment is processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card stored in "Apple Pay". In doing so, Apple Pay uses security functions that are integrated into the hardware and software of your device in order to protect your transactions. The release of a payment therefore requires the entry of a code previously defined by you as well as verification by means of the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, the information you provide during the ordering process together with the information about your order is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay in order to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number as well as a transaction-specific, dynamic security code to the originating website in order to confirm that the payment was successful.

Insofar as personal data is processed in the course of the transmissions described, the processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and the approximate time as well as the information as to whether the transaction was completed successfully. The anonymisation completely excludes any reference to a person. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase that you made via Safari on your Mac, the Mac and the authorisation device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that can be used to identify you personally. You can deactivate the option of using Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay" and deactivate "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you decide in favour of the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment is processed via the payment method stored in your Google account.
In order to authorise a payment via Google Pay on a desktop computer, you must first log in to your Google account; on a mobile device, the relevant verification procedure must be completed (for example by facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process together with the information about your order is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a transaction number assigned on a one-off basis to the originating website, by means of which a payment made is verified. This transaction number does not contain any information whatsoever about the real payment data of the means of payment stored by you with Google Pay, but is created and transmitted as a numerical token valid on a one-off basis. In all transactions via Google Pay, Google acts merely as an intermediary for processing the payment transaction. The transaction is carried out exclusively in the relationship between the user and the originating website by debiting the means of payment stored with Google Pay.

Insofar as personal data is processed in the course of the transmissions described, the processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction carried out via Google Pay. This includes the date, time and amount of the transaction, the merchant location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction as well as, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively pursuant to Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper invoicing, in the verification of transaction data and in the optimisation and maintenance of the functioning of the Google Pay service.

Google also reserves the right to merge the processed transaction data with further information that is collected and stored by Google when other Google services are used.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

On this website one or more online payment methods of the following provider are available: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method of the provider under which you pay in advance (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order is passed on to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent that this is necessary for this purpose.

If you select a payment method under which the provider pays in advance (such as purchase on account or payment by instalments or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number and, where applicable, data on an alternative means of payment).

In order to safeguard our legitimate interest in establishing the creditworthiness of our customers, this data is forwarded by us to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. On the basis of the personal data you provide as well as further data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

For the decision within the scope of the application check, in addition to the provider's internal criteria, identity and creditworthiness information from the following credit agencies may also be taken into account pursuant to Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical and statistical procedure. Address data is included, among other things but not exclusively, in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may where applicable still be entitled to process your personal data insofar as this is necessary for contractual payment processing.
- Paypal

On this website one or more online payment methods of the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider under which you pay in advance, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order is passed on to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent that this is necessary for this purpose.

If you select a payment method under which we pay in advance, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number and, where applicable, data on an alternative means of payment).

In order to safeguard our legitimate interest in establishing your creditworthiness in such cases, this data is forwarded by us to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. On the basis of the personal data you provide as well as further data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

This website uses PayPal Checkout, an online payment system of PayPal which is composed of PayPal's own payment methods and local payment methods of third-party providers.

In the case of payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, we pass on your payment data within the scope of the payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The data is passed on pursuant to Art. 6(1)(b) GDPR and only to the extent that this is necessary for the payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, PayPal reserves the right to carry out a credit report. For this purpose, your payment data may where applicable be passed on to credit agencies pursuant to Art. 6(1)(f) GDPR on the basis of PayPal's legitimate interest in establishing your creditworthiness. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical and statistical procedure. Address data is included, among other things but not exclusively, in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may where applicable still be entitled to process your personal data insofar as this is necessary for contractual payment processing.

If the PayPal payment method "purchase on account" is available and selected, your payment data is first transmitted to PayPal in preparation for the payment, whereupon PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") in order to carry out the payment. In each case the legal basis is Art. 6(1)(b) GDPR. In this case, RatePay carries out an identity and credit check in its own name in order to establish creditworthiness in accordance with the principle already mentioned above and passes on your payment data to credit agencies on the basis of the legitimate interest in establishing creditworthiness pursuant to Art. 6(1)(f) GDPR. A list of the credit agencies that Ratepay may call upon can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use the payment method of a local third-party provider, your payment data is first passed on to PayPal in preparation for the payment pursuant to Art. 6(1)(b) GDPR. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the corresponding provider pursuant to Art. 6(1)(b) GDPR in order to carry out the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

Further data protection information can be found in PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

On this website one or more online payment methods of the following provider are available: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

On this website one or more online payment methods of the following provider are available: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

If you select a payment method of the provider, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order is passed on to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent that this is necessary for this purpose.

8.5 Sanctions list screening

Within the scope of the initiation of business relationships and the processing of orders, we reserve the right to compare the personal data made available to us by you with data from sanctions lists of the European Union and/or its individual member states and, on the basis of the results of this comparison, to decide on entering into the business relationship or on executing the order.

This data processing is carried out pursuant to Art. 6(1)(c) GDPR on the basis of our statutory obligation to check and ensure that no business relationships are entered into with sanctioned natural or legal persons and thus to prevent the provision of resources to such persons.

8.6 Electronic withdrawal function for distance contracts

Consumers who conclude contracts on this website in respect of which a statutory right of withdrawal exists have the option of declaring the withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

For the provision of the electronic withdrawal function we use a solution of the following provider: Martini & Radl OG, Rubensgasse 9/7, 1040 Vienna Austria.

When using the withdrawal function, in addition to information for identifying the contract to be withdrawn from, further personal information such as the consumer's first and last name and email address must be provided or confirmed.

This information is first collected by the provider on the basis of our legitimate interest in a user-friendly, stable and process-optimised solution pursuant to Art. 6(1)(f) GDPR, then used in order to confirm receipt of the declaration of withdrawal on our behalf by email, and finally transmitted to us. We subsequently process the transmitted information for the proper handling of the withdrawal pursuant to Art. 6(1)(b) GDPR and Art. 6(1)(c) GDPR on the basis of our statutory obligation to provide an electronic withdrawal function for consumer distance contracts concluded for consideration.

The information collected by the provider is deleted as a matter of routine after a withdrawal has been finally processed, provided that no statutory retention obligations conflict with this.

We have concluded a data processing agreement with the provider which protects the data processed within the scope of the withdrawal function and prohibits unauthorised disclosure to third parties.

9) Web analytics services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, cookies are set by Google Analytics 4 when the website is visited; these are stored on your device as small text modules and collect certain information. The scope of this information also includes your IP address, which is, however, truncated by Google by the last digits in order to exclude any direct attribution to a person.

The information is transferred to Google servers and processed further there. In this context, transmissions to Google LLC, based in the USA, are also possible.

Google uses the information collected on our behalf in order to evaluate your use of the website, to compile reports on website activity for us and to provide further services connected with website use and internet use. The IP address transmitted by your browser and truncated within the scope of Google Analytics is not merged with other data from Google. The data collected within the scope of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing operations described above, in particular the setting of cookies on the device used, are only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke the consent you have given at any time with effect for the future. In order to exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. Target groups for marketing activities can thereby be identified. However, the data collected cannot be attributed to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website in order to have cross-device reports created. If you have activated personalised advertisements and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, but only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

9.2 Klaviyo Onsite Tracking

This website uses the web analytics service of the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

With the aid of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out device and browser information), the service collects and stores pseudonymised visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. The pseudonymisation generally excludes any direct attribution to a person.

All of the processing operations described above, in particular the reading out or storing of information on the device used, are only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can revoke the consent you have given at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

9.3 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider which protects the data of our site visitors and prohibits disclosure to third parties.

In the event of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting/ Remarketing and conversion tracking

10.1 Meta Pixel with advanced data matching

Within our online offering we use, in advanced data matching mode, the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter with the aid of "Meta Pixel". This URL parameter is then entered into the user's browser after the redirection by means of a cookie which our linked page itself sets.

On the one hand, this enables Meta to determine the visitors to our online offering as a target group for the display of advertisements (so-called "ads"). Accordingly, we use the service in order to display the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offering or who display certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites visited) which we transmit to Meta (so-called "custom audiences").

On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they carry out there (so-called "conversion tracking").

In addition to the "Meta Pixel", which transmits data to Meta via your browser, the "Meta Conversions API" may be used where applicable. If it is used, information about certain actions on our website (so-called "events", e.g. page views, adding products to the shopping basket, initiating the ordering process or completing an order) is transmitted via an interface not via your browser, but directly from our server to Meta's servers. This serves to make the measurement of the success of our advertisements more reliable, for example if the browser-side transmission does not take place or takes place only incompletely due to technical restrictions. Within the scope of the "Meta Conversions API", the following data in particular may be transmitted to Meta: type and time of the event, URL accessed, information on ordered products and their value, your IP address, information about your browser and end device (user agent) as well as the identifiers stored in the Meta cookies.

In order to better identify users whose data we have received in the context of business or business-like relationships as part of the statistical evaluation, we use the advanced data matching function within the scope of conversion tracking. For this purpose, we also transmit customer data (above all email addresses and telephone numbers, but also names and addresses) electronically to Meta via the "Meta Pixel" and, if used, the "Meta Conversions API". Meta does not obtain access to plain-text data in this process, as the information is converted into an unreadable character string by means of a hashing procedure before or in the course of the transmission. The information converted in this way can then only be used by Meta to assign it to existing Meta accounts that the data subjects have set up. This enables user interactions to be traced across all services and end devices linked to the respective Meta account.

In order to avoid duplicate recording of the same information by "Meta Pixel" and "Meta Conversions API", each event is assigned an identifier on the basis of which Meta merges the transmissions.

All transmitted data is stored and processed by Meta, so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data use policies (https://www.facebook.com/about/privacy/). The data may enable Meta as well as its partners to place advertisements on and outside of Facebook.

All of the processing operations described above, in particular the setting of cookies for reading out information on the device used as well as the server-side transmission of data via the "Meta Conversions API", are only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can revoke the consent you have given at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. After a revocation, no more data will be transmitted to Meta via the "Meta Conversions API" either.

We are jointly responsible together with Meta (Art. 26 GDPR) for the collection of the data via the "Meta Pixel" and the "Meta Conversions API" and its transmission to Meta. For this purpose, we have concluded an agreement on joint controllership with Meta, the essential content of which you can access at https://www.facebook.com/legal/controller_addendum.

For the evaluation of the data, the matching of contact data transmitted to Meta, its assignment to predefined events and for the creation of measurement and analysis reports, however, Meta acts as our processor pursuant to Art. 28 GDPR and is obliged, in accordance with the data processing agreement at https://facebook.com/legal/terms/dataprocessing, to protect the data of our site visitors and customers.

The information generated by Meta is generally transferred to a Meta server and stored there; in this connection, a transfer to servers of Meta Platforms Inc. in the USA may also take place.

10.2 Google Ads Remarketing

This website uses retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. The information obtained in this context also includes, in principle, your IP address.

Any data processing going beyond this only takes place if you have agreed with Google that your internet and app browser history may be linked by Google to your Google account and that information from your Google account may be used to personalise advertisements that you view on the web. If, in this case, you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data in order to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google to Google Analytics data in order to form target groups. Within the scope of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All of the processing operations described above, in particular the setting of cookies for reading out information on the device used, are only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. Without such consent being given, retargeting technology will not be used during your visit to the site.

You can revoke the consent you have given at any time with effect for the future. In order to exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details of the processing operations initiated by Google and of Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.3 Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use the Google Ads offering in order to draw attention to our offers on external websites with the aid of advertising material (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the aim of showing you advertising that is of interest to you, of making our website more interesting for you and of achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your device. These cookies generally lose their validity after 30 days and do not serve to identify you personally. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the aid of the conversion cookie, which also includes your IP address, serves to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their advertisement and were redirected to a page bearing a conversion tracking tag. However, they do not receive any information by means of which users can be personally identified.

Within the scope of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details of the processing operations initiated by Google Ads conversion tracking and of Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the processing operations described above, in particular the setting of cookies for reading out information on the device used, are only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can revoke the consent you have given at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

In addition, you can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received within the scope of business or business-like relationships in an even more interest-appropriate manner for advertising purposes, we use a customer match function within the scope of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (above all email addresses and telephone numbers) to Google by electronic means. In this process, Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transmission process by means of a special algorithm. The encrypted information can then only be used by Google in order to assign it to existing Google accounts that the data subjects have set up. This enables personalised advertising to be delivered via all Google services linked to the respective Google account.

Customer data is only transmitted to Google if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can revoke this consent towards us at any time with effect for the future. Further information on Google's data protection measures in relation to the customer match function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's data protection provisions can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11) Website functionalities

11.1 Judge.me

On our website, graphic elements of the following provider are integrated for the display of external customer reviews and/or an externally awarded quality seal: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

If you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In this process, certain browser information, including your IP address, is transmitted to the provider.

Insofar as personal data is also processed in this context, this is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and in the appealing design of our website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

In the event of a data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

11.2 Microsoft Teams

For conducting online meetings, video conferences and/or webinars we use this provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

The provider processes various data, whereby the scope of the data processed depends on which data you communicate before or during participation in an online meeting, a video conference or a webinar. Your data is processed as a communication participant and stored on the provider's servers. This may in particular be your registration data (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)).

In addition, image and sound contributions of the participants as well as voice inputs in chats may be processed.
For the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for carrying out pre-contractual measures), Art. 6(1)(b) GDPR serves as the legal basis. Insofar as you have given us consent to the processing of your data, the processing is carried out on the basis of Art. 6(1)(a) GDPR. You can revoke consent you have given at any time with effect for the future.
In all other respects, the legal basis for the data processing when conducting online meetings, video conferences or webinars is our legitimate interest pursuant to Art. 6(1)(f) GDPR in the effective conduct of the online meeting, webinar or video conference.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

12) Tools and other services

12.1 AccountOne

For handling our accounting we use the service of the cloud-based accounting software of the following provider: AccountOne GmbH, Fördepromenade 4d, 24944 Flensburg, Germany

The provider processes incoming and outgoing invoices as well as, where applicable, the bank transactions of our company in order to record invoices automatically, to match them to the transactions and, on this basis, to prepare the financial accounts in a partially automated process.

Insofar as personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions pursuant to Art. 6(1)(f) GDPR.

12.2 Billbee

For handling our accounting we use the service of the cloud-based accounting software of the following provider: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany

12.3 Cookie Consent Tool

In order to obtain effective user consent for cookies requiring consent and cookie-based applications, this website uses a so-called "Cookie Consent Tool". The "Cookie Consent Tool" is displayed to users when they call up the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the respective user's device in the event that consent has been given.

The tool sets technically necessary cookies in order to store your cookie preferences. Personal user data is generally not processed in this context.

If, in an individual case, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user's consent.

Insofar as necessary, we have concluded a data processing agreement with the provider which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

12.4 Judge.me

For the verification and publication of customer reviews we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

If you submit a review on our website, your first and last name, your email address, the order date and order number as well as the name and international references (GTIN/ISDNF) are collected, transmitted to the provider and evaluated there in order to decide on the legitimacy of a customer review for a specific order. These processing operations are carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in ensuring the authenticity of customer reviews by ensuring that they relate to a transaction and in preventing review abuse. Once the review check and approval have been completed, the data is deleted by the provider.

In the event of a data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) towards the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions of exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to revoke consent given pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF, WITHIN THE SCOPE OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CARRY OUT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and – where applicable – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

In the case of the processing of personal data on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data is deleted as a matter of routine after expiry of the retention periods, provided that it is no longer necessary for the performance or initiation of the contract and/or we no longer have a legitimate interest in continued storage.

In the case of the processing of personal data on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

In the case of the processing of personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Insofar as nothing to the contrary arises from the other information in this declaration on specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Last updated: 22.10.2026, 22:29:39

Privacy policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct marketing

8) Data processing for order fulfilment

9) Web analytics services

10) Retargeting/ Remarketing and conversion tracking

11) Website functionalities

12) Tools and other services

13) Rights of the data subject

14) Duration of storage of personal data

Welcome to the next generation of natural oral care

LINKS

Let customers speak for us

Privacy policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct marketing

8) Data processing for order fulfilment

9) Web analytics services

10) Retargeting/ Remarketing and conversion tracking

11) Website functionalities

12) Tools and other services

13) Rights of the data subject

14) Duration of storage of personal data

Welcome to the next generation of natural oral care

LINKS

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