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    Natural hydroxyapatite dental care

    The perfect combination of nature and modern scienceLearn more
    FAMILY OWNED 🙌

    FAMILY OWNED 🙌

    Our bestsellers

    The new generation of natural dental care

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    Explore all

    Discover our ingredients

    Results-oriented, innovative and sustainable oral care.

    Get to know our HELDEN hydroxyapatite!

    It has been scientifically proven that hydroxyapatite remineralizes tooth enamel and reduces tooth discolouration. Welcome to the new generation of natural oral care.

    Discover more ingredients
    Because something we use twice a day should consist of ingredients that are good for our bodies.
    Because something we use twice a day should consist of ingredients that are good for our bodies. Discover more

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    Testimonials

    We are absolutely delighted with the product. It not only tastes and smells good, it also feels good. The little ones love brushing their teeth with it and the parents can hardly wait to buy the product for the older ones. A very clear recommendation from us. Keep up the good work!

    Sebastian, father of 3 kids

    My kids were thrilled and loved brushing their teeth even more!!!

    Ines, mother of 3 kids

    I am thrilled 🤩...
    Of course I had to test the product myself straight away. I've never had such a long-lasting clean feeling in my mouth.

    Jacqueline

    My son loves it and has finally got rid of his discoloration.

    Nicole

    We get on very well with the tooth powder. My child even likes the taste so much that I always have to stop him from eating the powder like this)))

    Sarah
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